Hospitality meets basketball entertainment. 🏨🏀
Big news from Berlin! HoopaZ is part of the brand-new Me and All Hotel Berlin East Side (part of Hyatt), which opened in September 2025. Together with SV Hotel, this new lifestyle hotel – just steps from the Uber Arena – is transforming into a hotspot for basketball culture, gaming, and community.
Were you expected? 🏨🏀🎮
– A VIP Arena Table in the bar as the focal point for social basketball entertainment experiences.
– Single hoops in selected suites
– “Rent your Hoop” room service
– An exclusive HoopaZ Retail Shop in the hotel lobby
This collaboration is far more than classic product placement – it combines hospitality, sport and urban lifestyle in one of Europe's most dynamic basketball hubs.
A huge thank you goes to Nico Giovanoli and the SV Hotel team for their vision and trust. For someone who grew up surrounded by hospitality and basketball, this project marks a true personal milestone. Incredible, Nico – we started out together at the Adlon, seemingly in another lifetime – and now we're implementing this unique concept together in our city!
