HoopaZ x Me and All Hotel Berlin East Side

HoopaZ x Me and All Hotel Berlin East Side

Pure luxury

The GOAT line

The Greatest of All Times. The unique basket is made of the finest material - the purest stainless steel - and manufactured by German engineers to the highest standards. Each SingleHoop can be designed individually, from the color to the logo design.

HoopaZ x Global Gaming League 🏀 🎮 Reading HoopaZ x Me and All Hotel Berlin East Side 2 minutes Next We are a research project!

Hospitality meets basketball entertainment. 🏨🏀

Big news from Berlin! HoopaZ is part of the brand-new Me and All Hotel Berlin East Side (part of Hyatt), which opened in September 2025. Together with SV Hotel, this new lifestyle hotel – just steps from the Uber Arena – is transforming into a hotspot for basketball culture, gaming, and community.

Were you expected? 🏨🏀🎮
– A VIP Arena Table in the bar as the focal point for social basketball entertainment experiences.
– Single hoops in selected suites
– “Rent your Hoop” room service
– An exclusive HoopaZ Retail Shop in the hotel lobby

This collaboration is far more than classic product placement – ​​it combines hospitality, sport and urban lifestyle in one of Europe's most dynamic basketball hubs.

A huge thank you goes to Nico Giovanoli and the SV Hotel team for their vision and trust. For someone who grew up surrounded by hospitality and basketball, this project marks a true personal milestone. Incredible, Nico – we started out together at the Adlon, seemingly in another lifetime – and now we're implementing this unique concept together in our city!